1.The “Constructive” Criticizer Attitude- “When I was in your situation, I knew exactly what I had to do.” Challenge – Gives you unsolicited advice about everything from raising your kids to raising your hemline.  Key message – “Don’t worry about me—I’m fine! 2.The Slacker Attitude – “Yup, just a sec…I’ll be riiiight in.” Challenge […]

One way of identifying opportunities in your organization’s fundraising annual giving program, is by conducting an analysis of donors giving trends to highlight opportunities which can then be applied into concrete annual giving strategies. Depending on the resources at your disposal, an analysis may be conducted in-house with the help of a database programmer or using […]

As agencies, we often have to take client briefings at face value. In some cases, we have a feeling we’re missing part of the story. As experts, our role is to see further than our clients, to bring value and build a strong, results-driven marketing and communications plan. How can we bridge the gap? The answer may […]

Why client servicing staff should add value, show respect and be leaders every step of the way. What does it take to keep a marketer-agency relationship moving smoothly? What kind of reflexes should agency clients servicing staff develop? How does an agency bring the client relationship back on track after an incident has rendered the […]